Google Ads Services That Drive Revenue, Not Just Traffic
You’re running a business. Managing your team, chasing follow-ups, handling operations, and Google Ads is the last thing you have time to figure out. But your competitor already figured it out. And that’s why their phone rings more than yours.
When Google Ads is built around your customer, your city, and your budget, it stops being an expense and starts being a system that brings buyers to you every single day. At Media Nirvana, we’ve helped business owners in real estate, interiors, healthcare, and D2C cut their cost per lead by up to 41% and fill their pipelines with inquiries worth picking up. You run your business. We’ll make sure the right customers find it.
The Uncomfortable Truth About Most PPC Agencies in India
There are thousands of “Google Ads agencies” in India right now. Most of them are one guy with a laptop, a Google certification he passed on the second attempt, and a rate card that looks cheap until you realise why.
Here’s what’s actually happening to your budget:
- Broad Match Keywords Wasting Budget: Running broad match keywords without a proper negative keyword list causes your ads to appear for irrelevant searches, such as “modular kitchen images” or “DIY modular kitchen.” You end up paying high CPCs for users who were never likely to become customers.
- No Weekly Campaign Optimisation: Many agencies launch campaigns and leave them untouched for weeks. Without regular optimisation, bid adjustments, audience refinement, and performance monitoring, your campaign slowly loses efficiency while your budget continues to be spent.
- Zero Focus on Real Conversions: Tracking clicks alone means nothing if there’s no visibility into calls, enquiries, or actual leads. Without proper conversion tracking, campaigns are optimised for traffic instead of business growth.
- No A/B Testing or Performance Improvements: Effective Google Ads management requires constant testing of ad copies, headlines, landing pages, and CTAs. Agencies that skip testing miss opportunities to improve lead quality and reduce acquisition costs.
- Poor Landing Page Experience: Sending paid traffic directly to a homepage is a major conversion killer. A high-performing campaign needs a dedicated landing page designed specifically to generate leads and enquiries.
- Reports Filled With Vanity Metrics: Impressions, CTR, and CPC numbers may look impressive in reports, but they don’t tell you how many customers your ads actually generated. Real reporting focuses on leads, conversions, and ROI.
- Budget Spent Without Strategic Direction: Without proper keyword intent targeting, audience segmentation, and campaign scaling strategies, businesses end up spending more while getting lower-quality traffic and inconsistent results.
- What Proper Google Ads Management Looks Like: Strong Google Ads management includes continuous optimisation, conversion tracking, keyword refinement, landing page improvements, and data-driven scaling strategies that focus on generating measurable business growth — not just clicks.
What You Actually Get in a ₹50,000/Month Google Ads Package
A properly managed Google Ads campaign is not just about running ads. It is about generating qualified leads consistently and scaling what works. At this level, the process starts with detailed market and competitor research to identify high-intent keywords, search gaps, and buyer behaviour. Instead of targeting random traffic, campaigns are built around users who are actually ready to enquire or buy.
You get structured campaigns with dedicated ad groups, custom ad copies, and continuous A/B testing designed for Indian audiences and local search intent. Typically, this includes 2–4 active campaigns covering search, remarketing, and service-based targeting.
Complete conversion tracking is set up through Google Tag Manager and GA4, allowing every call, form fill, and WhatsApp enquiry to be tracked accurately. This means campaigns are optimised based on real leads, not vanity metrics like clicks and impressions.
Campaigns are actively managed every week through bid adjustments, keyword refinement, negative keyword additions, and budget optimisation to improve lead quality and reduce wasted spend.
You also receive transparent weekly reporting with clear insights on spend, leads generated, cost per lead, and performance improvements, along with a dedicated strategist who actively manages your account instead of disappearing after setup.
Our Google Ads Packages
| Starter | Growth | Scale | |
| Monthly Ad Budget | ₹30K – ₹75K | ₹75K – ₹2.5L | ₹2.5L+ |
| Who It’s For | Testing the waters, first-time advertisers | Businesses ready to scale leads consistently | High-growth brands running multi-city or multi-product campaigns |
| Campaign Types | Search | Search + Display | Search + Display + Performance Max |
| Conversion Tracking Setup | ✓ | ✓ | ✓ |
| Keyword Research + Negative List | ✓ | ✓ | ✓ |
| Ad Copy + A/B Testing | ✓ | ✓ | ✓ |
| Landing Page Audit | ✓ | ✓ | ✓ |
| Weekly Optimisation | ✓ | ✓ | ✓ |
| Dedicated Strategist | — | ✓ | ✓ |
| Competitor Audit | — | ✓ | ✓ |
| Meta Ads Integration | — | — | ✓ |
| Bi-weekly Strategy Calls | — | ✓ | ✓ |
No lock-in contracts on the first 90 days. If we don’t deliver, you walk. That’s how confident we are.
Industries We’ve Actually Worked In (Not Just Read About)
Real Estate
Every real estate developer in your city is on Google Ads. The market is brutal. We use geo-targeting down to the pincode level, intent-layered keywords, and lead qualification funnels that filter out time-wasters before they reach your sales team. We cut CPL for a Hyderabad real estate client by 41% in under 3 months.
Interior Design
Interior clients don’t buy on impulse. They research for weeks. We map campaigns to every stage of that journey from awareness to shortlisting to “I’m ready to talk budget” — so you’re visible exactly when the decision is forming. A Hyderabad interior firm we worked with saw 35% better lead quality within 60 days.Healthcare & Aesthetics
Medical advertising on Google has strict compliance requirements. Most agencies either get ads disapproved or play it so safe the ads never convert. We’ve built campaigns for cosmetic clinics, fertility centres, and wellness brands that stay fully compliant and still hit 4.2× ROAS.
D2C & E-Commerce
Shopping campaigns, Performance Max, feed optimisation, ROAS targeting — we’ve built acquisition systems for D2C brands from zero, including a cold-pressed oil brand that went from no digital presence to 300+ orders in its first quarter online.
B2B & Manufacturing
The challenge in B2B isn’t getting clicks. It’s getting the right clicks from procurement managers, architects, interior contractors, not retail customers wasting your sales team’s time. We solve this with job function targeting, firmographic layering, and ruthless negative keyword management.
Real Numbers From Real Clients
| Before | After 90 Days | |
| Cost Per Lead | ₹1,800 | ₹780 |
| Qualified Lead Rate | 18% | 51% |
| Budget Wasted on Irrelevant Clicks | ~40% | Under 7% |
Note: Real estate client, Hyderabad. Results vary by market and budget.
How We Work: No Fluff, No Surprises
- Audit & Strategy: We go deep into your market, your competitors, your current campaigns (if any), and your funnel. We come back with a clear plan — budgets, keywords, campaign structure, landing page recommendations, and realistic CPL expectations for your category.
- Build & Launch: Campaigns built from scratch with full tracking in place. Every click tracked. Every conversion attributed. Nothing goes live until we’re confident the foundation is right.
- Test & Learn: Data starts coming in. We test ad copies, bid strategies, and audience signals. We cut what’s not working fast and double down on what is.
- Optimise & Scale: This is where the compounding starts. Each week of data makes the next week more efficient. CPL drops. Lead quality improves. Budget allocation gets sharper. Campaigns that were breaking even start generating real returns.
- Transparent Reporting: You get a report every week. Spend, leads, CPL, quality signals, and our exact plan for the following week. You always know where your money went and what it did.
The Tech Stack Behind Every Campaign
We don’t fly blind. Here’s what’s running under the hood:
- Google Tag Manager: Tracks every meaningful action on your website. Form fills, calls, WhatsApp clicks, scroll depth. Not just pageviews.
- GA4 : Full funnel visibility. We can see where users drop off, which traffic sources produce buyers, and how campaigns interact with each other across the journey.
- Enhanced Conversions: Feeds first-party data back to Google’s algorithm so it optimises for actual customers, not just any click.
- Meta Conversion API: For clients running both Google and Meta, we close the attribution gap so you know exactly which platform is driving what.
- Looker Studio Dashboards: Live. Not a PDF at the end of the month. You can check your numbers at 11pm on a Sunday if you want to.
Frequently Asked Questions
1. I tried Google Ads before and lost money. Why will this be different?
Because the problem was rarely the platform. It was the strategy, the targeting, or the tracking. We’ll audit what went wrong and fix it before we spend a single rupee. Most clients who come to us after bad experiences are shocked by how different a properly managed campaign performs.
2. What’s the minimum budget I need?
₹ 30,000 per month in ad spend is our starting point. Below that, Google’s algorithm doesn’t get enough data to optimise, and results are inconsistent. Our management fee is separate and depends on your package.
3. How quickly will I see leads?
Most clients start seeing leads within the first 7–14 days. Meaningful CPL improvement, where we’ve tested enough to know what’s really working, happens around weeks 4–8.
