-30% CPL

Duratek – B2B Manufacturing

Google Ads + Meta

Client Duratek (Office Chair Manufacturer)

Industry B2B Manufacturing - Office Chairs

The Challenge

Low-quality leads from generic search terms like "office chairs" attracting retail customers instead of bulk buyers
Difficulty reaching corporate procurement teams, interior designers, and office furniture resellers
Limited online visibility compared to established B2B furniture brands
High Cost per Lead (CPL) and long sales cycle for enterprise clients

B2B-Focused Keyword Targeting: Shifted to high-intent commercial terms like "bulk office chair supplier" and "corporate furniture manufacturer"
Audience Layering: Targeted business owners, HR/admin professionals, and facility managers on Google and LinkedIn Ads
Ad Messaging Revamp: Highlighted bulk pricing, warranty, delivery timelines, and custom branding options
Landing Page Optimization: Built a dedicated B2B inquiry page with MOQ details, catalog downloads, and "Request Bulk Quote" CTA
Conversion Tracking: Integrated GA4 and Meta Pixel for accurate measurement of qualified form submissions
Remarketing: Deployed Google Display and Meta retargeting for decision-makers who visited product pages

CPL Reduction -30%

Qualified B2B Inquiries +62% in 60 days

Landing Page Conversion +47%

Quote-to-Sale Conversion +20%