-41% CPL
HomeDealz – Real Estate
Geo-Targeted Ads + SEO
Client
HomeDealz (Real Estate Resale)
Industry
Real Estate - Premium Resale
The Challenge
- High competition from property portals like 99acres and MagicBricks driving up ad costs
- Low buyer trust in the resale property segment due to outdated or duplicate listings
- Unqualified leads from generic real estate keywords with poor conversion to site visits
- Needed to improve lead quality and position HomeDealz as a trusted resale partner for premium communities
Our Solution
- Geo-Targeted Campaigns: Focused Google Ads around high-demand communities (Gachibowli, Kokapet, Hitech City)
- Branded Keyword Targeting: Ran search ads using builder and community names like "My Home Vihanga resale"
- Landing Page Customization: Location-specific pages with verified listings, high-quality visuals, and "Book a Visit" CTAs
- Lead Qualification Filters: Integrated CRM tagging to separate buyer and broker inquiries for faster follow-up
- Remarketing Campaigns: Meta and Display retargeting for users who visited listings but didn't inquire
- Trust Messaging: Added "Verified Resale Listing" badges and transparent commission highlights
Results
CPL Reduction
-41% in 60 days
Qualified Buyer Leads
+54%
Landing Page Conversion
+32%
Remarketing Engagement
3x higher