+35% Lead Quality
Interiorle – Interiors / Home Design
Meta Ads + Lead Funnels
Client
Interiorle (Interior Design Firm)
Industry
Interior Design - Hyderabad
The Challenge
- Business growth depended heavily on word-of-mouth referrals
- Unpredictable flow of enquiries month to month
- Limited presence in digital customer acquisition channels
- Missing out on homeowners actively searching online for interior services
- Need to build a scalable and consistent lead generation system
Our Solution
- Meta Ads Lead Generation: Launched campaigns on Facebook and Instagram
- Audience Targeting: Homeowners, property buyers, and interior enthusiasts in Hyderabad
- Instant Lead Forms: Simplified enquiry process to reduce drop-off
- Creative Testing: Multiple creatives, messaging, and audience segments
- Continuous Optimization: Improved lead quality and reduced cost over time
Results
Initial CPL
Rs 600
Optimized CPL
Rs 380 in 4 months
CPL Reduction
36%
Lead Pipeline
100% Digital
Lead Quality
Significantly improved