4.2× ROAS
Personiks – Healthcare
Full Funnel + Compliance + Local Targeting
Client
Personiks (Aesthetic Clinic)
Industry
Healthcare - Cosmetic Surgery
The Challenge
- High competition from other cosmetic clinics and aggregators like Practo driving up CPL
- Ad restrictions on Meta and Google for aesthetic surgery keywords, reducing visibility
- Existing campaigns driving low-quality or unqualified leads from information seekers
- Needed to increase appointment bookings for premium procedures while maintaining ad compliance
Our Solution
- Keyword and Compliance Optimization: Approved medical terms and symptom-based targeting like "body contouring Hyderabad"
- Localized Targeting: 30 km radius of Hyderabad with demographic filters (ages 25-45, higher income)
- Landing Page Redesign: Dedicated pages per procedure with before/after galleries, doctor credentials, FAQs
- Conversion Tracking: GA4 and call-tracking for form fills, WhatsApp clicks, and direct calls
- Remarketing: Testimonial ads, educational videos, and limited-time consultation offers
- Trust-Building: Highlighted Google Reviews, NABH accreditation, and real patient stories
Results
CPL Reduction
-37% in 45 days
Qualified Consultations
+52%
Landing Page Conversion
+61%
Combined ROAS
4.2x