+62% Demos
StockVenture – Fintech
Funnel Optimization + SEO
Client
StockVenture (Trading Education)
Industry
Education - Stock Trading Courses
The Challenge
- High competition from established players and YouTube educators in stock trading education
- Google and Meta ad restrictions on financial content making lead generation difficult to scale
- Poor-quality leads from generic campaigns, with users seeking free tips instead of paid programs
- Needed to increase enrollments for paid courses while maintaining ad policy compliance
Our Solution
- Refined Targeting: Age 22-40, financially active audiences in Hyderabad, Bangalore, Pune, Delhi
- Custom Audiences: Based on website visitors, video viewers, and lookalike lists
- 3-Step Funnel: Awareness (video ads) to Consideration (webinar signup) to Conversion (enrollment)
- Educational Hooks: Ad creatives like "Learn proven trading setups, not signals"
- Landing Pages: Separate beginner and advanced pages with trainer credentials, testimonials, demo CTAs
- WhatsApp Integration: Immediate consultation follow-ups
Results
Cost per Qualified Lead
-46% in 60 days
Combined ROAS
3.4x
Demo Sign-ups
+62%
Paid Enrollments
+27%
Organic Traffic
+55% in 3 months