+57% Subs
UWorld – EdTech SaaS
Multi-Region SEO + Performance Max
Client
UWorld (Global Test Prep Platform)
Industry
EdTech SaaS - Test Preparation
The Challenge
- Increasing competition from brands like Kaplan, Becker, and BoardVitals in test prep SaaS
- High Cost per Trial Sign-Up (CPS) in international markets (U.S., Middle East, India)
- Needed to improve subscription conversions from free trial users while maintaining brand authority
- Organic content was strong, but SEO and paid channels weren't fully optimized for regional intent
Our Solution
- Multi-Stage Funnel: YouTube/Meta video ads to Google Search trial signup to Email remarketing conversion
- Segmented by Exam: USMLE, CFA, CPA, NCLEX with geography-based targeting
- SEO Revamp: Optimized category and blog pages with high-volume exam-specific keywords
- Structured Schema: For course and review snippets to improve CTR in SERPs
- Authority Backlinks: From credible educational forums and career platforms
- Performance Max Campaigns: Across U.S., Canada, and India with dynamic display ads
Results
Cost per Sign-Up
-38%
Paid Subscriptions
+57% in 90 days
Combined Google + Meta ROAS
2.8x
Subscriber Retention
+23%
Organic Ranking
Top 3 for key terms